Netflix vs. Blockbuster

HE SAID:
Today Netflix announced they would be offering movie downloads for free online. Read about it here. That’s a nice little differentiator from the beast named Blockbuster. Nevertheless, I must admit I prefer Blockbuster. And this is coming from one of the earliest Netflix adopters and fanatics.

Over time Blockbuster has developed an identical program and today offers a superior product. They have found a way to leverage empty Blockbuster stores sandwiched between McDonald’s restaurants lining American street corners. Drop the DVD off at a store and walk out with a new movie. By the time you get home, Blockbuster has shipped the next movie in your queue. My math may be a bit fuzzy, but that adds up to double the DVDs in my book. Hands down the best advantage Blockbuster has over Netflix.

Having wasted far too many of my young years in the advertising industry, it seems all I ever remember are the terrible ads. I can’t help but cheer whenever a great one enters the mix. And that’s exactly what Blockbuster has. A fantastic TV advertising campaign centered around a great message.

Ride the wave and rent some DVDs. The rest of the world is catching on.