He Said, She Said: Guide to Relationships

Every good relationship has two sides. The bad ones tend to have one side (i.e. YOU'RE right, THEY'RE wrong). This is a story of a young couple finding their way and keeping their voice(s) while exploring the joys and woes of dating, love and travel.

Google

Sunday, April 15, 2007

GOOGLE did what?!?

He Said She Said, SHE SAID:

The Internet beast known as Google just gobbled up DoubleClick for a tiny sum of $3.1 billion. Chump change for the folks at Google.

My sources inside Googleplex Headquarters tell me this is part of a much larger foray into the online display advertising space. The deal came together pretty quickly, partly as a response to news that Microsoft was in talks to acquire DoubleClick. After a week of intense bidding, the boys at Google won out.

It certainly doesn't hurt that Google and Doubleclick both have office space in the same New York City building. This deal very likely began when a Googler sniffed out a Microsoft suit in the elevator blabbing about their acquisition strategy for DoubleClick. A quick call back to the Google home base in Moutain View, CA and a bidding war with Microsoft had begun.

Sometimes it really does happen just like in the movies. True story.

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This will have long reaching effects in the digital advertising world. Watch out.

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I heard this week that Congress and the FTC were investigating. Turns out this mega-deal may not be such a sure thing after all.

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